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Crush It by Gary Vaynerchuk

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  In his book Crush It !, Gary V ay ner chuk challenges readers to take control of their personal and professional lives by utilizing the power of the internet . From creating a personal brand to leveraging social media platforms , V ay ner chuk shows readers how to use modern technology to reach goals that were once only attain able through traditional means . V ay ner chuk ’ s primary point of emphasis is the power of personal branding . He argues that building a strong personal brand is key to achieving success because it allows you to stand out from the crowd and be noticed . By creating a unique set of values and beliefs , and then consistently delivering on them , individuals can become the “ go - to ” expert in their field . He also emphasizes the importance of having a strong social media presence , as it allows individuals to build relations...

A Comprehensive Look at Gary Vaynerchuk's Jab, Jab, Jab Right Hook

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 In 2013, entrepreneur and digital marketing expert Gary Vaynerchuk published his book Jab, Jab, Jab Right Hook. Aimed primarily at entrepreneurs and business owners who are looking to increase their sales through social media marketing, the book has become an invaluable resource for anyone looking to understand the art of social media marketing. Let’s take a closer look at what makes this book so important for businesses today.  What is "Jab, Jab, Jab"?  The main concept in the book revolves around something called "jab, jab, jab right hook," which is a metaphor that Vaynerchuk uses to explain how businesses should approach their social media campaigns. The idea is that businesses should strive to create content on social media that engages their audience and entertains them while still being subtlety promotional - hence the jabs. Then, after they've established themselves as a reputable presence on social media with quality content and engaging interactions wi...