Crush It by Gary Vaynerchuk

In his book Crush It !, Gary V ay ner chuk challenges readers to take control of their personal and professional lives by utilizing the power of the internet . From creating a personal brand to leveraging social media platforms , V ay ner chuk shows readers how to use modern technology to reach goals that were once only attain able through traditional means . V ay ner chuk ’ s primary point of emphasis is the power of personal branding . He argues that building a strong personal brand is key to achieving success because it allows you to stand out from the crowd and be noticed . By creating a unique set of values and beliefs , and then consistently delivering on them , individuals can become the “ go - to ” expert in their field . He also emphasizes the importance of having a strong social media presence , as it allows individuals to build relations...