twelve and a half book by Gary Vanyerchuk

 

TWELVE AND A HALF

LEVERAGING THE EMOTIONAL INGREDIENTS NECESSARY FOR BUSINESS SUCCESS

BY GARY VAYNERCHUK ‧ RELEASE DATE: NOV. 16, 2021











A successful entrepreneur shows us how to be better at business and life.

Vaynerchuk commonly known as Gary Vee, is a Belarusian-American entrepreneur, author, speaker, and internet personality.

In this wise and practical book, Gary explores the 12 human ingredients that have led to his success and happiness and provides exercises to help you develop these traits yourself. He also shares what the “half” is—that emotional ingredient of leadership he’s weakest at and makes the most effort to improve. Working through the ideas and exercises in the book, he teaches you how to discover your own “halves” and offers insight on how to strengthen them. 

For decades, leaders have relied on “hard” skills to make smart decisions, while dismissing the importance of emotional intelligence. Soft skills like self-awareness and curiosity aren’t quantifiable; they can’t be measured on a spreadsheet and aren’t taught in B-schools or emphasized in institutions. We’ve been taught that emotional intelligence is a “nice to have” in business, not a requirement. But soft skills can actually accelerate business success, Gary Vaynerchuk argues. For analytical minds, it’s challenging to understand how to get “better” at being self-aware, curious, or empathetic—or even why it’s important to try. 

so I highly encourage you to get this book if you are looking to improve your culture inside your business, or just getting started in your entrepreneurial journey this book will be a great arsenal in your toolbox.
 








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